Written 16/08/04

The traditional name of Chivers marmalade which has local links going back 120 years is to be scrapped. Premier Foods, an American company, which also owns the Hartley jam brand, will no longer be using the Chivers label.

A Premier Foods spokeswoman confirmed Chivers marmalade would be rebranded under the Hartley's name. She said: "To reassure consumers, the same Chivers marmalade recipe and existing jar design will continue to be used."

"This decision will ensure that popular and successful jams and marmalades continue to be produced at the factory in Histon with no changes planned as a result of this re-branding exercise."

Read the whole article at the Cambridge News site

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